Market Entry Support

Gold Key Matching Service



The Gold Key Matching Service is available to U.S.-based companies to introduce U.S.-made products to potential agents, distributors, sales representatives, association and government contacts, licensing or joint venture partners, end-users and other strategic business partners in the U.S. company's targeted export market. It includes customized market and industry briefings, appointments with potential business partners, post-meeting debriefing with U.S. Commercial Service trade specialists and assistance in developing appropriate follow-up strategies, and logistics planning assistance. Twenty funding opportunities will be made available to eligible small businesses. Each participant will receive up to $860 toward the Gold Key Matching Service and up to $1,500 toward airfare assistance in the form of post-activity reimbursement. Airfare expenses must meet the “Fly America” Guidelines.

International Partner Search


Similar to the Gold Key Matching Service, the International Partner Search program is designed to assist U.S. companies identifying local agents and distributors for their products. The U.S. Commercial Service will use its strong network of international contacts to interview potential foreign partners and provide the U.S. company with a list of up to five pre-qualified partners. Six funding opportunities will be made available to eligible small businesses. Each participant will receive up to $550 in assistance toward the International Partner Search program in the form of post-activity reimbursement.

Initial Market Check



The Initial Market Check provides participating companies with preliminary information needed to evaluate market potential. Companies receive a written report that includes:
  • A preliminary snapshot of the market potential of the company’s product/service;
  • Feedback from local contacts, including their questions/responses and level of interest in the company’s product/service;
  • Analysis and recommendations for next steps.
Six funding opportunities will be made available to eligible small businesses. Each participating company will receive up to $325 in assistance toward the Initial Market Check program in the form of post-activity reimbursement. 

Search Engine Optimization Service



Two search engine optimization service funding opportunities will be made available to eligible small businesses. Each participant will receive up to $1,000 in assistance toward translation service cost in the form of post-activity reimbursement.

Translation of Website, Marketing Material, and Product Label 



Four website, marketing material, and product label translation funding opportunities will be made available to eligible small businesses. Each participant will receive up to $2,000 in assistance toward translation service cost in the form of post-activity reimbursement.

Foreign Conformity Certification Assistance


One foreign conformity certification assistance funding opportunity will be made available to an eligible small business. The participant will receive up to $2,000 in assistance toward foreign conformity certification service cost in the form of post-activity reimbursement.